LAGOS BUSINESS SCHOOL HEALTHCARE INITIATIVE
Marketing Your Healthcare Products & Services
Hybrid (LBS Lekki Campus & online)
December 01 - 03, 2025
8:30 AM - 5:00 PM
₦ 750,000
Programme Overview
The Marketing Healthcare Products and Services programme is designed to equip participants with the strategic, analytical, and practical skills needed to market healthcare products and services successfully.
Through an engaging mix of faculty-led sessions, case studies, and group discussions, participants will gain a deep understanding of healthcare market dynamics, patient engagement strategies, and compliance-driven marketing practices tailored to the healthcare industry.
Programme Objectives
By the end of the programme, participants will be able to
- Understand key frameworks and techniques for marketing healthcare products and services.
- Design and execute marketing strategies with measurable impact and ROI.
- Build effective route-to-market models for healthcare products and services.
- Apply ethical and regulatory considerations in healthcare marketing.
- Develop innovative approaches to patient engagement and professional outreach.
Who Should Attend
This programme is ideal for
- Owners, founders, and manufacturers of healthcare products.
- Senior executives, directors, and general managers in healthcare organisations.
- Marketing executives and consultants within healthcare and related industries.
- Stakeholders seeking to drive growth and innovation within the healthcare sector.
Key Benefits
Participants will learn to
- Design and implement impactful marketing strategies for healthcare products and services.
- Build and manage sustainable brand identities.
- Integrate digital tools and analytics into marketing efforts.
- Engage both healthcare professionals and patients effectively.
- Apply regulatory and ethical frameworks to marketing decisions.
Speakers & Facilitators
Prof Uchenna Uzo
Retail Expert and Faculty, Lagos Business School
Prof Tayo Otubanjo
Professor of Marketing, Lagos Business School
Dr Kachi Onubogu
Principal Consultant, Zuriel Consulting Ltd
Chidi Okoro
Founder/Executive Consultant, Drugs and Medicaments Nigeria Ltd
Jimi Taiwo
Vice-President and Head of Commercial (West Africa), DP World
Dr Tunde Salako
Insurance-health and technology expert, CEO/Co-founder Hadiel Health
Programme Agenda
The three-day programme is built around three integrated modules, combining strategic insight, practical application, and industry best practices.